SKUmatic delivers a Quick Response (QR) Code solution for marketers. SKUmatic automatically generates a QR Code for each product and a unique mobile friendly URL which is displayed in the mobile handset once the QR Code is scanned. QR Codes help drive customer interaction of products and promotions. SKUmatic enable marketers to customize call to action messages above and below the QR Code, embed product images and video demonstrations. QR Codes are downloadable in bulk from SKUmatic for printing direct to product tags, price tags, instore product wobblers options, websites and off line advertising. SKUmatic's reporting module tracks each QR code scan to monitor use by consumers.